One of the best ways to set a lasting foundation for your business is to become involved with the staples of the local community. Many small businesses have thrived for decades because they have become a name that is synonymous with a certain service in the local area. The key is to develop good relations with the community cornerstones and get involved with them from the beginning. Certain staples like the schools, sports teams, and other marquee organizations will always have people supporting them. The best thing a business can do is put their name next to theirs as much as possible. Here are some great ways to reach out to the local staples and get them to market your business to the community for you:
Make it known to local schools that you are open to hosting fundraisers for their organizations such as car washes, raffles, and other events. Certain clubs need a certain amount of funds to travel to competitions and maintain quality function of their organization. Hosting fundraisers is a good way to potentially develop annual traditions with these organizations and draw people to your place of business.
If your community has even a minor league sports team that is looking for sponsors you should try and get involved with them immediately. Local sports teams will always have solid base of supporters and present a great opportunity to develop a solid, consistent customer base. Offer to invest in new uniforms or new equipment for them in exchange for your brand on their attire or stadium.
Look for other sponsorship opportunities in key events as well as organizations. If you’re local community has some sort of annual summer gathering or largely known music festival, see how you can help out and put your mark on the event.
Hand Out some Freebies
Never underestimate the power handing out useful items with your brand on them. If you’re sponsoring an event or just have a marketing table set up hand out some small but useful items to make people remember you. Custom pens, key chains, and koozies are all relatively cheap to buy in abundance and can go a long way to carrying your brand name around town. If you’re a food/beverage business then consider handing out some free samples at your hosted fundraisers or from you marketing table at local gatherings.
Host Meetings for Local Organizations
Offer your establishment as a place where certain clubs and organizations can have weekly gatherings to discuss business or just blow off some steam. The presence of community staples alone is sometimes enough to generate some consistent business and market your establishment as a place of importance.
Utilize a variety of social media outlets to establish connections with the popular organizations in the community. Add them as part of your network and share all of your latest happenings on their webpages. This will allow you to market your business to an enormous range of customers and quickly get your name out there.
By establishing yourself as key supporter and service provider to the local staples you generate one of the most valuable marketing tools of all, loyalty. By continually providing excellent service to the vital organizations of the community, your business becomes a revered asset and in time may just become a staple itself.