What is street marketing? It is all about getting your message out on the street. It is literally what it sounds like, but many people have abused it to the point of putting people off. These days your average street marketing idea is having a person walk around in a costume handing out flyers, but this is not always the greatest idea on earth, as they often end up littering the area your mascot his handing out the flyers within.
It gets you more local traffic through your door
It is a form of advertising, and advertising does work, so you can expect your street marketing to have an effect. If you are looking diverse ways of marketing your business, then the occasional stint at street marketing is a good idea. The best thing you can do is come up with a good idea that other people are not trying or doing.
Give people your mobile Internet website
This is a very clever idea, because your mobile Internet website is something that people can try right away as they are walking by you. You should make sure that the website is on a big sign so that people do not have to interact with the street marketer and may still see the website address. Make sure you give them an incentive to visit right away, such as having a promotion on how the first 300 people to answer the online question will get a 20% discount code.
Entice people to come to you
This can be the real motivation for people street marketing. You may just want to get people to come through your door. All you have to do is be creative and you will make an impact. Have three people walk around the streets in very bad wigs and have them wearing shirts that say, “I should have gone to X on X Street.” It is passive street marketing that is clever and inoffensive.
Give away free samples
There are plenty of companies that got started in business by giving away free samples. It is the reason why so many grocery stores have people giving out free samples of different food stuffs. It is to get you interested, and there are people walking around the street all day that would not mind a free sample for something. Get out there and give them a try of some of your food and you will soon see them running through your door. Just make sure that they know who has provided them with the free snack. This means doing the street marketing very close to (if not outside of) your actual business premises.
Attractive people sell more
If you are going to do a bit of street marketing, then you should be aware that pretty and good looking people sell more. It is human nature to trust good looking people and to enjoy their company more. It makes selling to people a lot easier. If you have good looking staff, then get them out on the street and selling your business to the public.
Make it more of an event for people to visit
You do not have to have some fool running around in a costume, but it is not a terrible idea. But, make it more of an event. If you have a kids toy shop, then have a person in a dragon costume giving away helium filled balloons to kids. Have your shop logo on the balloons so that these kids are walking around advertising your businesses.
Attach yourself to other local events
If there is a farmers market, mother’s walkout, festival or fair, then get yourself a stand or have your staff walk amongst people giving out badges or leaflets. If you intertwine your activities with that of others then you become easier to trust.
Do it close to, or outside of your own business
This is just a good idea so that when you convince people to try your shop, they do not have to go on a long walk and get lost. You can just point behind you and they can walk right it.
Have people walking around with your bags
If you are trying to street promote your business, then think of any excuse to have people walking around with one of your bags. If you are giving away free stuff then make the free stuff big enough to put into one of your branded bags. Show that you are giving away and not asking for donations or people will avoid you.